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Monday, February 18, 2013

Simmtronics launches 10.1-inch Android tablet XPad X-1010 at Rs 8,449


After the launch of the XPAD X-720 and X-801, Simmtronics has now introduced a new tablet named "XPAD X-1010", which features a 10.1-inch capacitive multi-touch display with a resolution of 1024 x 600 pixels. The tablet tuns Android 4.0 ICS and is priced at Rs 8499.
The Simmtronics XPAD X-1010 is engineered with a 1.2 GHz A8 cortex processor and 1GB RAM. The tablet has 8 GB of internal memory; its memory can be expanded up to 32 GB. It sports a front VGA camera for video chat.
The X1010 is packed with a 5600 mAh Lithium polymer battery which is claimed to offer 150 hours of back up and six hours of internet browsing time.

Source: www.ibnlive.com

        From 'Arpanet' in 1983 to present day revolutionary technology, Internet turns 30


        The Internet, a revolutionary and cheap communications system that has transformed the lives of billions of people across the world, turned 30 on Tuesday. The computer network officially began its technological revolution when it fully substituted previous networking systems on January 1 1983.
        Known as "flag day", it was the first time the US Department of Defence (DoD)-commissioned Arpanet network fully switched to use of the Internet protocol suite (IPS) communications system. Using data "packet-switching", the new method of linking computers paved the way for the arrival of the World Wide Web.
        "I don't think that anybody making that switch on the day would have realised the importance of what they were doing," British newspaper Daily Telegraph quoted Chris Edwards, an electronics correspondent for Engineering and Technology magazine, as saying.
        "But without it the Internet and the World Wide Web as we know them could not have happened." Commenting on the historic event's impact on the world, Edwards said: "The internet means there is nowhere and no one in the world you can't reach easily and cheaply."
        Based on designs by Welsh scientist Donald Davies, the Arpanet network began as a military project in the late 1960s. It was developed at prestigious American universities and research laboratories, such as the University of California, Los Angeles (UCLA) and the Stanford Research Institute.
        Starting in 1973, work on the powerful and flexible IPS and Transmission Control Protocol (TCP) technology which would change mass communications got under way. The new systems were designed to replace the more vulnerable Network Control Program (NCP) used previously, making sure the network was not exposed to a single point of failure.
        This meant a single attack could not bring it down, making it safer and more reliable, the report said. By January 1 1983, the substitution of the older system for the new Internet protocol had been completed and the Internet was born.
        British computer scientist Tim Berners-Lee was then able to use it to host the system of interlinked hypertext documents he invented in 1989, known as the World Wide Web.
        Source: www.ibnlive.com

        Internet emits 830 million tonnes of carbon dioxide


        Internet and other components of information communication and technology (ICT) industry annually produces more than 830 million tonnes of carbon dioxide (CO2), the main greenhouse gas, and is expected to double by 2020, a new study has found.
        Researchers from the Centre for Energy-Efficient Telecommunications (CEET) and Bell Labs explain that the information communications and technology (ICT) industry, which delivers Internet, video, voice and other cloud services, produces about 2 per cent of global CO2 emissions the same proportion as the aviation industry produces.
        In the report published in journal Environmental Science & Technology, researchers said their projections suggest that ICT sector's share in greenhouse gas emission is expected to double by 2020.
        They have also found new models of emissions and energy consumption that could help reduce their carbon footprint.
        The study said that controlling those emissions requires more accurate but still feasible models, which take into account the data traffic, energy use and CO2 production in networks and other elements of the ICT industry.
        Existing assessment models are inaccurate, so they set out to develop new approaches that better account for variations in equipment and other factors in the ICT industry.
        They describe development and testing of two new models that better estimate the energy consumption and CO2 emissions of Internet and telecommunications services.
        The researchers suggest, based on their models, that more efficient power usage of facilities, more efficient use of energy-efficient equipment and renewable energy sources are three keys to reducing ICT emissions of CO2.
        Source: www.ibnlive.com

        Transparent smartphone to debut by the end of 2013



        In a revolutionary development, a Taiwanese company claims to have developed a gen-next transparent mobile phone which it says will be in the market by the year end. The company, Polytron Technologies, has already begun marketing a transparent multi-touch phone. Its prototype uses a 'Switchable Glass' technology.
        That is a conductive Organic light-emitting diode (OLED) using liquid crystal molecules to display images, the 'Daily Mail' reported.
        When the phone is in off mode, the molecules align to form a milky composition, but when switched on they re-align to form text, icons, and other images. Electric current is carried through transparent wires. "It will happen near the end of 2013. Trust me," said Polytron general manager Sam Yu.
        The device still contains some parts that are not transparent, including a SD card and SIM card. The microphone, camera, and batteries are also visible, and will be hidden behind a dark glass cover when the model goes into production.
        The company, according to Yu, will develop a smaller lithium ion battery that would be much less noticeable. When complete, the phone will have a dual-sided multi-touch display in front and back.
        The prototype phone has yet to feature any software or operating system, the report said. A Japanese company recently used a transparent liquid crystal display (LCD) in its wristwatch but had trouble adding hardware to the smaller frame.
        "The challenge of using a transparent display in a wristwatch, and I suppose other wearable technology, is that you need to store the batteries somewhere else (usually they are stored behind the LCD panel)," Tokyoflash marketing manager Paul Cooper said.
        It remains to be seen whether the phone's transparency by itself will attract buyers, as the prototype does not offer significantly different functions than most smartphones.
        "Display quality is paramount," Avi Greengart, research director at Current Analysis, told The Verge.
        "If the display quality is not up to par with the best of today's AMOLED and LCD screens, a phone using it won't sell even for its novelty value," said Greengart.
        Source: www.ibnlive.com

        Apple second-largest smartphone maker by revenue in India


        KOLKATA: Its cool quotient may be fraying at home, but Apple's iPhone has become the second largest smartphone brand in terms of revenue and the fifth largest by volume in India, muscling its way up the league tables helped by an advertising blitzkrieg and some aggressive pricing.

        Yet-to-be-released data from industry trackers and mobile phone retailers is expected to show that Apple has dislodged BlackBerry and wrested revenue market share from No. 1 Samsung in the last quarter of 2012, no mean feat, analysts say, for a company that has long viewed India as a non-priority market. In fact, just six months ago, Apple Chief Executive Officer Tim Cook was quoted as saying India did not have high potential in the "intermediate term".

        IDC's Asia-Pacific Mobile Phone Tracker for October-December 2012 will show later this week that Apple achieved a value market share of 15.6% compared with 3.9% in the preceding quarter.

        Samsung, Apple gap narrows
        In value terms, it was still way behind Samsung's 38.8% share, but ahead of BlackBerry's 6%, while its volume grew more than three times, putting the iPhone at fifth spot behind Samsung, Micromax, Sony and Nokia. "Apple's sudden jump to become the second-largest player by revenue in smartphones is a surprise as has been the four-fold increase in shipment of iPhones to India in the last quarter," IDC India's Senior Market Analyst Manasi Yadav said. "We expect equally high numbers for the current quarter as well."

        Indeed, analysts say the market share data for the January-March quarter will show a further narrowing of the gap between Samsung and Apple, making India the latest battleground for the high-pitch global battle between the two brands.

        According to IDC data, Samsung, which is still the leader in the smartphones segment with a hefty lead, reported an almost 12% fall in value market share and shipments in the fourth quarter compared with the preceding one. Even BlackBerry and HTC lost ground during the period, which analysts attribute to Apple's aggression in the market place.

        Another report on mobile phone shipments by Cyber Media Research is also expected to confirm Apple's jump in the smartphone league tables. The yet-to-be-published report is expected to say Apple had shipments worth Rs 1,142.8 crore in the October-December 2012 quarter into India, more than three times that of brands such as BlackBerry and Nokia.

        "Apple has deep pockets and we have to take its sudden aggression seriously. However, it still has a long path to travel," said BlackBerry India Managing Director Sunil Dutt.

        But Samsung, which sells smartphones at multiple price points unlike Apple's mostly premium pricing, is unfazed by Apple's newfound aggression in India. Company officials say Samsung enjoys more than 55% market share by value in the Rs 20,000-plus smartphones segment.

        "We are further looking at consolidating our market leadership," said Samsung Mobile V-P Asim Warsi, adding the Samsung Galaxy Note 2 was the top-selling model in the Rs 20,000-plus smartphones market.

        Analysts attribute the sudden jump in Apple's market share to a critical decision the company took last quarter to push sales in electronic stores through two retail distributors, Ingram Micro and Redington, instead of just relying on outlets of telecom operators.

        Research firm Gartner's principal research analyst Anshul Gupta said the appointment of the two distributors, which together have more than 10,000 stores, suddenly increased the retail footprint of iPhones in India. Apple's decision to quickly launch the iPhone 5 in India, almost simultaneously with the global launch, together with local billing of apps in Indian rupees have also helped the brand gain traction.

        The performance of the brand will be music to the ears of Apple's bosses in Cupertino, California, who in recent weeks have been hauled over the coals over its stock price performance and the iPhone's seemingly declining allure compared with Samsung.

        Mobile phone retail chains such as The Mobile Store, Future Group's eZone, Next Retail, Reliance Digital and Reliance iStore, which together operate 1,000 stores, report iPhone sales have doubled on a month on-month basis since January this year, helped by an aggressive pricing scheme that helps consumers buy an iPhone for a down-payment of Rs 9,990 and the rest in monthly instalments.

        The iPhone costs Rs 45,500 on average, with the cheapest model (iPhone4 8GB) priced at Rs 26,500 and its latest and most expensive iPhone5 64GB model costing Rs 60,690. By comparison, the Samsung's Galaxy models cost between Rs 5,990 and Rs 20,900, with the priciest model at Rs 35,599.

        Himanshu Chakrawarti, CEO at The Mobile Store, the Essar Group-owned largest cellphone retailer in the country with 800 stores, told ET the iPhone5 has become the second-highest selling model since January in its stores, next to Samsung Galaxy Grand Duos which is priced at less than half the Apple model.

        In the case of The Mobile Store, Apple's share of total phone sales has risen to almost 17% from 5% in the past two months, with sales of the iPhone beating BlackBerry since last November. "The EMI scheme has made the iPhone affordable for Indian customers," said Chakrawarti.
        Source: www.timesofindia.indiatimes.com

        Saturday, February 16, 2013

        Phablet market grew 4,504 per cent in 2012: Report


        According to a report from the market research firm ABI Research, almost 83 million phablets were shipped in 2012, an increase of 4,504 per cent from 2011. ABI Research projects that more than 150 million phablets will be shipped in 2013. This will account for 18 per cent of all smartphone shipments.
        The report says, the bulk of phablets will be shipped in the 4.6 to 5-inch screen category. It is anticipated that four out of every five phablets shipped will be in the mentioned segment. It is forecasted that the phablet shipments will grow gradually from 2014 onwards, and only around 25 per cent of smartphones shipments in 2018 will be of the phablet genre.
        Samsugn Galaxy S III is believed to be one of the biggest influencers. This device has a large 4.8-inch touchscreen. "Using the Galaxy SIII made people realise that a larger device would be less cumbersome to handle and add significantly to the user experience of the device. 2013 will become the year of the phablet-we will probably see all the major mobile OEMs introducing a phablet model," said the report.
        Besdies, Samsung's Galaxy note was also a hit and its suucessor the Galaxy Note II is also getting rave reviews. Apart from Samsung, Sony also unveield the mammoth Xperia Z smartphone at the CES 2013, while Huawei unveiled two phablets at the show. Tech titan HTC also doffed the silk off its gigantic HTC Buttterfly last year.
        The interesting question here is that will Apple join the phablet party? According to the report, Apple is likely to jump on the bandwagon by the end of this year.
        Source: www.ibnlive.com



        Apple is now the biggest US Phone Seller: Report


        The launch of the iPhone 5 and the declining popularity of non-smartphones have made Apple the biggest seller of phones in the US for the first time, research firm Strategy Analytics said Friday.
        The firm estimates that Apple shipped 17.7 million iPhones of all kinds to US buyers in the October to December period, meaning it accounted for one in three new phones.
        Samsung Electronics of Korea was close behind, shipping 16.8 million phones, including non-smart ones. Samsung has been the largest seller of phones to the US market since 2008, Strategy Analytics said.
        NPD Group, another research firm, found that Samsung phones still outsold the iPhone in the quarter, by 31 per cent to 29 per cent. It tracks retails sales while Strategy Analytics tracks shipments, so the numbers are not directly comparable.
        Worldwide, it's clear that Samsung is still the biggest phone vendor with 23 per cent of the market, according to a third research firm, IDC. Apple is number three, with 9.9 per cent of the market. In between sits Nokia with 17.9 per cent.
        Samsung beats Apple globally even when only smartphones are considered. It shipped 63.7 million units worldwide versus Apple's 47.8 million.



        IPhones are more expensive than most Samsung smartphones. They're well within reach for US buyers, but not for buyers in the developing world, where cheaper phones running Google Inc.'s Android operating system dominate.
        In the US, iPhone sales are usually very strong in the first few months after a new model is released. They then taper off. That means Samsung could regain the phone crown as early as this quarter, as measured by Strategy Analytics.
        NPD said the iPhone 5 was the single most popular phone in the U.S. in the holiday quarter. The Samsung Galaxy S III was No. 2, followed by the older iPhone models, the 4S and 4.
        Source: www.ibnlive.com
        Associated Press

        Samsung may unveil Galaxy S IV on March 15; Galaxy Watch, S IV Mini also on the way


        nternet is abuzz with reports of the Samsung Galaxy S III successor ,unofficially dubbed, "Galaxy S IV". Recently, SamMobile reported that Samsung would unveil the Galaxy S IV handset on March 15, adding, the device is expected to be launched in Europe and Asia in April and around May or June in North America and Australia.
        Now, SamMobile has come up with a report, which says that the company is working on the Galaxy S IV 'mini' handset. "This device uses almost the same accessories as the Galaxy S IV only this device can't use the wireless charing dock," said the report.
        The SamMobile report further speculates that Samsung could be preparing its new warrior that would compete with Apple's rumoured iWatch.
        Samsung's next flagship smartphone - Galaxy S IV - is expected to come equipped with a 4.99-inch Super AMOLED full HD display, a 1.8GHz eight-core Exynos 5 Octa processor, 2GB of RAM, NFC, 4G LTE, a microSD slot, wireless charging capabilities and Android 4.2.1 Jelly Bean. The device is likely to sport a 13-megapixel rear camera.
        Source: www.ibnlive.com

        Ubuntu OS smartphones coming in October, will take on Google's Android


        In an attempt to get a foothold in the smartphone market which is already dominated by Google's Android, Canonical Ltd is soon going to release its Ubuntu OS for smartphones. According to a Wall Street Journal report, smartphones running Ubuntu OS are on their way and will be available to customers in October this year.
        Mark Shuttleworth, the founder and CEO of Canonical, said that app developers will get access to the OS later this month. Though the comapny has not made it clear that which all smartphones will be seen running the Ubuntu OS, but it has been made clear that application developers will get to play with the operating system on Samsung's Galaxy Nexus.
        Ubuntu is a Linux-based operating system for computing. CNET reports, the Ubuntu OS, which is being ready for small screens, will use the same drivers as Android smartphones; it will also be able to run on entry-level smartphones.
        "Ubuntu for phones will use native apps, which means that developers can create a single app for both the desktop and the PC. This will let users easily move between devices. The OS also favors swiping gestures to reveal navigation strips and overview pages," reports CNET.
        According to the Wall Street Journal report, carriers are interested in the smartphone, but it's still not clear that who all are planning to partner with Canonical for the Ubuntu OS.
        Source: www.ibnlive.com

        Apple's iTunes Store sets record with 25 billion songs sold


        The answer to the trivia question will be: "Monkey Drums (Goskel Vancin Remix) by Chase Buch." That's the 25-billionth song purchased on iTunes.
        Apple announced the sales milestone in a news release Wednesday. The company says Phillip Lupke of Germany purchased and downloaded Buch's song and will receive an iTunes gift card worth 10,000 euros, or about $13,500.
        Economics student Phillip Luepke, 22, of Hanover, Germany, downloaded the techno song "Monkey Drums (Goksel Vancin Remix)" by British DJ Chase Buch, hitting the number a decade after the online music store debuted.
        "I was very surprised to hear the news," Luepke told Reuters by phone from his home in Germany.
        "I woke up this morning and had an email from Apple saying I had the 25 billionth download," he said. "In fact, I didn't quite believe it at first. It's a new feeling for me."
        Luepke, who is currently studying for exams, said he came across the song at a disco last Saturday night.
        He used the song-identification smartphone application Shazam to look up its name, after which he downloaded "Monkey Drums" the following evening.
        Luepke, who will celebrate over a few beers with friends, said he is not sure how he will spend the gift certificate, but he is confident that his music and movie collection will grow.
        It took the Cupertino, California, company almost 10 years to reach the milestone. Customers download an average of 15,000 songs a minute from the iTunes music store, which was launched in April 2003. The digital retailer's catalog is 26 million songs deep.
        Source: www.ibnlive.com
        (With inputs from AP and Reuters)

        Unveiled: Samsung's new Galaxy Fame, Galaxy Young



        • Extending its smartphone portfolio, Samsung has introduced two new mid-range smartphones - Galaxy Fame and Galaxy Young. 
          The Galaxy Fame will be available in pearl white and metallic blue. It has a 3.5-inch HVGA TFT display.
          The Galaxy Fame has a 5 megapixel rear camera front VGA camera. It is powered by a 1GHz processor and runs Android 4.1 OS.
          The Galaxy Fame has an internal storage of 4GB, which can be expanded up to 64 GB. It has 512 MB RAM. 

          • Samsung's Galaxy Fame comes with equipped Bluetooth 4.0 and NFC.

            Source: www.ibnlive.com
            On the other hand, the Galaxy Young has a 3.27-inch full touch HVGA resolution screen.
            The Galaxy Young is also powered by a 1 GHz processor. It has 768MB RAM. 

            • The Galaxy Young sports a 3 megapixel camera. It runs Android 4.1 OS. It includes Bluetooth v 3.0.

        Samsung won't launch the Galaxy S III mini in India


        Samsung's Galaxy S III Mini has been available in the grey market for quite some time now, but according to Tech2.com's sources, the phone will not be making it to Indian shores through official channels. This essentially puts the phone out of reach of the people who prefer to have warranties with their expensive gadgets. A representative said that Samsung hasn't revealed any plans to launch the handset in India as of yet.
        There can be many reasons for Samsung to not release the phone in India. Maybe the company doesn't see a market for it here and prefers concentrating on the low-end and high-end smartphones. The more cynical among us may think that the company doesn't want the S III Mini to cannibalise the sales of Samsung's other phone in a similar price-bracket-the Galaxy Grand.
        For those that don't care about the warranty, though, the phone is available through various grey market outlets. Grey market vendors are quoting a price of Rs 17,750 for the handset. The S III Mini looks like a smaller version of the record breaking Galaxy S III. While the device was launched back in October 2012, it never made it to India.
        Source: www.ibnlive.com
        www.tech2.com

        9 things Apple could do with its $137 billion cash pile


        Apple has recently come under attack for its practice of stockpiling cash. At the end of last year, the company was sitting on $137 billion - and the heap keeps growing.
        Corporations normally don't hoard cash the way Apple does. They keep enough around for immediate needs, and either invest the rest in their operations or dole it out to shareholders in the form of dividends or stock buybacks. If they need more cash for, say, an acquisition, they borrow it.
        Apple has never explained why it is salting away so much money - other than to say the company is preserving its options.
        The money belongs to shareholders, so Apple is limited in what it can legally do with it. Leaving legality aside, here are some things Apple could do with $137 billion:
        1. Give every American a check for $437.
        2. Buy 213 million iPhones at the average wholesale price, enough for every American who lives east of the Mississippi River, plus Texas.
        3. Based on market value at Thursday's close, Apple could acquire Facebook, Groupon, LinkedIn, Netflix, Pandora, Research In Motion (Blackberry), Yahoo, Yelp, Zillow and Zynga -and have more than $2 billion left to spare.
        4. Create a stack of dollar bills 9,300 miles high, 38 times higher than the orbit of the International Space Station.
        5. Buy 100,000 luxury Manhattan apartments, enough to house the population of Omaha.
        6. Foot the bill for US federal spending on education for two years.
        7. Give every Apple employee a bonus of $1.7 million.
        8. Double U.S. foreign economic aid to the developing world for three and half years.
        9. Provide shareholders with a one-time dividend of $145 per share. (The stock closed Thursday at $456.95)

        Source: www.ibnlive.com
        Associated Press


        Worldwide mobile phone sales fell in 2012 for the first time since 2009: Report


        Sales of mobile phones around the world fell last year for the first time since 2009 as consumers shunned cheaper feature phones, research company Gartner said on Wednesday.
        "Tough economic conditions, shifting consumer preferences, and intense market competition weakened the worldwide mobile phone market," Gartner analyst Anshul Gupta said on Wednesday.
        Smartphone sales, a category dominated by Samsung and Apple , continued to rise, he said, and the higher-end devices would account for more than half the market for the first time this year.


        Total worldwide mobile sales to end users fell 1.7 per cent to 1.75 billion units in 2012, Gartner said. Samsung and Apple continued to dominate the market, with the Korean company selling 385 million phones in 2012, of which 53.5 per cent were smartphones, with Apple selling 130 million smartphones.
        In the fourth quarter alone, Apple and Samsung accounted for 52 per cent of smartphone sales, up from 46 per cent in the third quarter.
        Chinese company Huawei reached third spot in worldwide smartphone sales for the first time in the fourth quarter, Gartner said. It sold 27.2 million smartphones to end users in 2012, up 74 percent


        Source: www.ibnlive.com
        Associated Press

        Apple slashes prices of MacBook Pro with Retina display by up to Rs 20,000,$400


        Apple says it has lowered the price of its 13-inch MacBook Pro laptops and updated its processors. The 13-inch MacBook Pro with Retina display now starts at Rs 99,900 for 128GB of flash, and Rs 1,14,900 for a new 2.6 GHz processor and 256GB of flash. The former was earlier available for Rs 1,14,900, while the latter was priced at Rs 1,34,900.
        The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory.
        Apple also announced that the 13-inch MacBook Air with 256GB of flash has a new lower price of Rs 94,900.


        The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store and Apple Authorised Resellers.
        The MacBook Pro with Retina display is said to be the world's highest resolution notebook display. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives.
        Apple unveiled the new MacBook Pro models last fall. It has flash memory instead of the traditional hard drive, which makes it thinner and lighter.
        Apple reported a surprising decline in Mac sales in the final quarter of 2012. It sold 4.1 million of them, down 22 percent from shipments a year earlier.

        Source: www.ibnlive.com
        Associated Press

        Intel plans to launch Internet TV service this year


        Top chipmaker Intel Corp plans to launch an Internet television service this year with live and on-demand content, entering a hotly competitive race as its core PC business erodes.
        Shifting into an unfamiliar and potentially costly market in which Intel lacks experience and relationships, Erik Huggers, vice president and general manager of Intel Media, said he is negotiating with content providers.

        He said hundreds of Intel employees and their families are already testing a set-top box the company will sell as part of the service.
        Intel's move puts it into competition with heavyweights like Apple, Amazon and Google that believe the $100 billion cable television ecosystem is ripe for change.
        The chipmaker plans to offer consumers smaller bundles of content than those currently offered by cable operators, Erik Huggers, vice president and general manager of Intel Media, told the AllThingsDigital "Dive into Media" conference on Tuesday.
        Asked if Intel has inked any content deals, Huggers said he is working with providers and is confident Intel will have a compelling product to launch this year.
        "We have been working for (the past) year to set up Intel media, a new group focused on developing an Internet platform," Huggers said. "It's not a value play, it's a quality play where we'll create a superior experience for the end user."
        Intel has struggled to get its virtual television service off the ground due to unwillingness on the part of major media content providers to let the company unbundle and license specific networks and shows at a discount to what cable and satellite partners pay, according to sources.
        Silicon Valley has been taking aim at the U.S. cable television market - dominated by major distributors such as Comcast and DirecTV Group and program makers like Walt Disney Co and Time Warner Inc. Technology companies see opportunities due to reasons ranging from shifting viewer habits to mounting programming costs.

        Intel's plan, if successful, would go further than products currently offered by Apple, Amazon and Netflix by offering live programming as well as on-demand content.
        "There is an opportunity to offer a bundle that can be curated by the consumer, an opportunity to create smarter bundles," Huggers said.
        Intel's set-top-box will also have a camera that could be used to automatically steer content and ads toward specific users.
        "There's a scenario where the TV recognizes that it's you and says 'Hey, I know what you like. I know what you want to watch', versus the environment we're in today where the TV literally is not interested in you at all," Huggers told Reuters In an interview.
        Some media executives are skeptical that Intel will be able to convince content providers to agree to terms that are attractive enough to make its service viable. That view was shared by Bernard Gershon, head of digital consultancy GershonMedia and a former Disney senior vice president for strategic planning who helped develop Disney's online strategy.
        "The chance that Intel launches is zero," Gershon, who speaks with media and digital executives, told Reuters at the conference. "They haven't cut any deals with any content companies, and they are not offering something that differentiates itself enough on service or price to get the deals done."
        Analysts see Intel's leap into Internet television, along with its growing focus on smartphones and tablets, as a way to diversify beyond the slowing PC market.
        "The question you have to ask with Intel is, Is anything they do big enough to move the needle?" said Stacy Rasgon, an analyst at Sanford Bernstein. "You're not going to make or break the company on something like this."
        Huggers said in the interview that Intel employees are testing the device's user interface, sound and picture quality and other features.
        "We're actively testing it in the field with employees. It's not the final product, but it's certainly functional," he said.
        Industry insiders have said Apple may unveil a TV-based device that has the potential to shake up the cozy television content and distribution industry the way the iPod and iPhone disrupted music and mobile content.
        Sources say Apple, which already sells a $99 set top box called Apple TV that streams Netflix and other content, has opened discussions with providers but it is unclear how much headway it has made, despite its reputation as a tough negotiator.
        Huggers previously worked at Microsoft and the BBC, where in 2007 he launched iPlayer, an online service letting viewers catch up with programs they missed on regular television.
        "The model we envision is a model where live television and catch-up television live in the same paradigm," Huggers said.Intel's shares closed up 0.76 per cent, at $21.19.
        Source :www.ibnlive.com
        Associated Press